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Former LA VC Gets Backing For Enterprise Alerting, Micro Apps Startup

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Fouad ElNaggar , a former venture capitalist who had been responsible for the Los Angeles office of Redpoint Ventures, has scored funding for a new startup, Sapho. ElNaggar was in Redpoint's LA offices from 2005 until 2011, and had stints on the boards of Machinima and Hark, among other companies. READ MORE>>.

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True(X) Media Finds $6M

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Los Angeles-based True(X) Media --which was most recently known as SocialVibe--disclosed this week that it has raised $6M in a new funding round. The online advertising technology provider said the funding came from prior backers Jafco Ventures, Pinnacle Ventures, Norwest Venture Partners and Redpoint Ventures. READ MORE>>.

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Rustic Canyon Gets Quick Exit At Mertado

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Los Angeles-based venture capital firm Rustic Canyon Partners has scored a quick exit at Redwood City-based Mertado , after Mertado said Friday that it has been acquired by daily deals site Groupon. in a round from Rustic canyon, Redpoint Ventures, Y Combinator, and Blumberg Capital. READ MORE>>.

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What Mattered in 2010: Greg Martin, Archer Venture Capital

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I left a great firm, Redpoint Ventures (after 11 years), to start a new firm, Archer Venture Capital. These companies have all experienced growth and we're expecting substantial value creation in 2011. I have also been working with a couple entrepreneurs on some exciting new businesses that will be launched in early 2011.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. CEO hinted to WSJ that it may go public in early 2011. When the show has been processed it will be available here (estimated 8pm PDT). Note that these are “gross” revenue numbers.