2012 Equity Metrics Writing 
TechCrunch LA
FEBRUARY 20, 2019
Start writing down predictions about people, companies, and markets. We get at least a dozen at the TC offices every week, which is why we write about books so often around here these days. Mithril is struggling to compete against ferocious competition in the growth-stage equity market. How can you practice timing?
Both Sides of the Table
JULY 19, 2011
I know it’s easier to write “horse race&# stories about who’s signing up more users, raising more funding or who’s “hot&# lately. In a world where it’s easier to judge the immediate value of a business, I know that metrics like “time on site&# matter. That’s what AOL was. Not so open.
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