2017 Customer Metrics Search Engine Optimization 
Startup Professionals Musings
APRIL 7, 2017
But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her classic book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.
Startup Professionals Musings
MAY 5, 2017
Having a website won’t help if customers can’t find it. They expect to find you on the first result page from search engines, and position ranking is driven by relevant keywords, new content on a regular basis, and inbound and outbound site links. Use social media to actively engage with your customers.
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