2020 Competition Mentor Social Media 
Startup Professionals Musings
DECEMBER 30, 2020
In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. Intellectual property is required for a competitive edge. Marty Zwilling First published on Inc.com on 12/15/2020.
Startup Professionals Musings
JANUARY 2, 2021
I often think of the scope of this example in my role as mentor to a struggling entrepreneur who is quick to blame his problems on employee mistakes, or even changing customer expectations. In today’s world, every organization needs to be in a constant state of change to stay competitive. Don’t wait for a crisis to test accountability.
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Startup Professionals Musings
MARCH 2, 2020
Then, he'll need to patent it and create a plan to show opportunity, competition, and financial projections. I find the best business plans are not books, but may actually should start as a one-page “elevator pitch” that succinctly encompasses your business goals, problems and solution, opportunity, competition, and business model.
Startup Professionals Musings
AUGUST 7, 2020
Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. It’s your job as a leader to be the model high performer, quantify the team view with metrics, and expand awareness to the best outside competition and new tools.
Startup Professionals Musings
JANUARY 6, 2021
Utilize outside expertise and mentoring. No matter how much energy, experience, and passion you have, there is always more you can learn from an Advisory Board of external experts or a mentor. Track competition to stay ahead of copycats. Track competition to stay ahead of copycats.
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