Startup Professionals Musings

AUGUST 26, 2022

You need intellectual property , such as a patent, trade secret, or process expertise that will be a barrier that you can defend. Many of the business plans I see are built around a dream, with idealistic costs, margins, and customer demand. Marty Zwilling First published on Inc.com on 8/11/2022.

Social Media 105

Social Media Writing Ideas Resource 105

Startup Professionals Musings

APRIL 29, 2022

Be prepared to create and train a dedicated support group that can keep up with your now large and growing install base of demanding customers. Over time, continued growth demands that you be willing to offer discount options, and extra features to maintain your revenue growth curve. Customers suddenly become very price sensitive.

Marketing 110

Marketing Pricing Startup Customer 110

Startup Professionals Musings

OCTOBER 13, 2019

McKinsey estimates, for example, that the upper middle class in China will grow from 14 percent in 2012 to 54 percent by 2022. with demands for new products and services. An international brand will command higher prices and additional customer demand. Reinforce your brand in international markets.

Marketing 94

Marketing Patents Offshore Startup 94

Startup Professionals Musings

APRIL 18, 2015

McKinsey estimates, for example, that the upper middle class in China will grow from 14 percent now to 56 percent by 2022. with demands for new products and services. An international brand will command higher prices and additional customer demand. Reinforce your brand in international markets.

Patents 106

Patents Startup Offshore Demand 106

Startup Professionals Musings

JANUARY 6, 2023

Elon Musk mitigated this by making his battery patents free to all. Beware of the allure and demands of early adopters. Marty Zwilling First published on Inc.com on 12/22/2022. Commit to a higher purpose than just financial success. This is a small segment, and can lead you keep spending, and turn off the mainstream customers.

Tips 80

Tips Startup Satisfaction Ideas 80

Startup Professionals Musings

NOVEMBER 8, 2017

McKinsey estimates, for example, that the upper middle class in China will grow from 14 percent now to 56 percent by 2022. with demands for new products and services. An international brand will command higher prices and additional customer demand. Reinforce your brand in international markets.

Marketing 54

Marketing Patents Offshore Startup 54