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ThisNext Buys Stylehive, Gains Funding

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Santa Monica-based ThisNext announced this morning that it has acquired fashion and beauty site Stylehive , and raised a Series C round of funding. ThisNext said the Series C funding round came from Clearstone Venture Partners, Anthem Venture Partners, and Lightspeed Venture Partners. READ MORE>>.

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Rubicon Project Raises $18M, Buys Fox Audience Network

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Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. Intead, the firm is using FAN's acquisition to add around 100 employees from FAN as part of its engineering and product team. READ MORE>>.

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Rubicon Project Opens New York Office

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Santa Monica-based Rubicon Project , which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. Rubicon Project offers helps web publishers optimize their advertising revenue, by monitoring the performance and adjusting which advertising networks get a share of a site's ad inventory.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Rumored to have turned down acquisition offers from Yahoo and Facebook. Founded in 2008 in Santa Monica by Ron Goldman (former CRO of shopping.com) and Rahul Sonnad. Incubated by Clearstone Ventures in 2008. Foursquare. -A A location based service which incorporates social and gaming elements. Competitors: Gowalla.

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