BetterWorks Shutting Down On May 31st
socalTECH
MAY 23, 2012
Craig said that the shutdown came as a result of not being able to sustain a large enough market, relative ot the high cost of customer acquisition. BetterWorks had raised $10M in funding from Redpoint Ventures. BetterWorks--and Paige Craig--have been one of the companies driving the growth in Santa Monica's Silicon Beach.
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