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ReachLocal Launches ReachCast

socalTECH

Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium sized businesses, said today that it has launched a new product called ReachCast. The firm said the product is a result of its acquisition of SMB:Live back in February. Pricing on the new offering was not disclosed.

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Serviz Acquired By Porch

socalTECH

Sherman Oaks-based Serviz , the on-demand home services company founded by serial entrepreneurs Zorik Gordon and Michael Kline, has been acquired by Porch , another online marketplace for home services. Financial terms of the acquisition were not announced. Gordon and Kline previously founded ReachLocal. READ MORE>>.

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PurePhoto Buys PhotographyMentor.com, Launches Photo Site

socalTECH

Westlake Village-based PurePhoto.com , a new startup headed by former NextMedium COO John Ellis, and whose exec team includes prior executives from ReachLocal, ValueClick, and YellowPages.com, said Tuesday that it has acquired the assets of Los Angeles-based PhotographyMentor , an online photography education and social networking site.

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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

Hyper-local, flash marketing platform connecting consumers with local business offers; super majority of offers are restaurant and personal services; competitor to Groupon. Online advertising platform for local businesses; ReachLocal reported over $203 million in revenue for 2009, compared to around $146 million in 2008. LivingSocial.