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Rubicon Project Extends Into Mobile Ads

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Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. According to Rubicon Project, its new REVV for Mobile (RFM) product will provide mobile ad serving, campaign management, and ad network optimization on mobile ad impressions.

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Interview with Rahul Sonnad, Geodelic

socalTECH

A few weeks ago, Rahul Sonnad --a serial entrepreneur who is best known for founding and selling thePlatform to Comcast--alternately confused and dazzled attendees at Twiistup, the Los Angeles tech conference, with a fake-stilted-Indian-immigrant and ukulele-singing-and-dancing studded pitch for his firm, Geodelic (www.geodelic.com).

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Interview with Mark Suster, GRP Partners

socalTECH

GRP has just recently closed on a new $200M fund, and Mark has been one of the more active venture capitalists in the Los Angeles area in recent months. We've invested in a fantastic company called Mobiclip, which provides high throughput video with low battery consumption on mobile devices. Why do I say that?