Advertising Application development Commerce Screening 
Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. Mobile traffic consumption is rising dramatically and everybody expects it to become the major commerce platform of the future. I’ll explain in detail below.
socalTECH
FEBRUARY 10, 2011
This presents an opportunity for people, businesses, and brands who have products in the real world and in retail storefronts, packaging, and advertisements, allowing people to get additional information from what they are already seeing out there. Adoption and awareness of QR codes is good for consumers, and good for advertisers.
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Both Sides of the Table
MAY 19, 2010
We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Competes with HauteLook , RueLaLa (sub of GSI Commerce) , Billion Dollar Babes , ideeli , Glam List. Note that these are “gross” revenue numbers.
Both Sides of the Table
FEBRUARY 17, 2010
They were going to bring the Internet to your mobile phones ushering in the era of “m-commerce.&# Gag. Therefore if you want to change just one field of data we had to redraw the entire screen. And being gateways to the customer they naturally extracted their pound of flesh from mobile application developers.
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