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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.

Mobile 282
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Burstly Opens Up Mobile Ad Service

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Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Tags: burstly mobile advertising rifkin. Rifkin is the former founder of Tagworld, which he sold to MTVN in 2008.

Mobile 171
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Burstly Snags $1.8M For Mobile Ad Tools

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Mark Suster at GRP lead the firm's investment, with Jim Andelman heading up Rincon's involvement. Burstly is developing mobile advertising tools for the Apple iPhone and Google Android platforms, which allows application developers to manage and optimize their advertising inventory. READ MORE>>.

Tool 157
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Interview with Evan Rifkin, Burstly

socalTECH

Mark Suster lead GRP's investment in the firm, and Jim Andelman led Rincon's investment. We cater to mobile phone developers--right now the iPhone, and coming soon to Android. You have advertising networks and mediation players, but you don't really have an ad management platform like ours. Our space is pretty young.

Startup 164
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Is it a Good Idea to Have Ads in Tweets?

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Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

socalTECH

Previous to this, I ran a custom, mobile application development shop. Why are these colleges using you, rather than investing in their own custom applications? We have what is called a mult-dimensional, segmentation engine, that helps them understand their fans on the platform, and provide advertisers with specifics.

Mobile 162
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Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

In a world in which you have strong client applications for consuming “multiproduct streams&# then they gain relative power to any individual stream (e.g. This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. Two things : 1) when I invested in Ad.ly