Advertising CIO GRP Partners Platform 
socalTECH
FEBRUARY 7, 2013
Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire.
Both Sides of the Table
FEBRUARY 15, 2011
Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. Douglas Merrill, the former CIO of Google, is building his next company, ZestCash in LA. Scott Painter , founder of CarsDirect has created TrueCar (backed by GRP Partners).
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