Can You Really Build a Great Tech Firm Outside Silicon Valley?
Both Sides of the Table
FEBRUARY 15, 2011
Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. Every developer, biz dev person, marketeer or sales rep on your team will be surrounded by scores of companies calling them like Sirens to switch teams.
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