Remove Advertising Remove CIO Remove Southern California Remove Writing
article thumbnail

Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

My fund – at $200 million – is the largest in Southern California. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. That’s convenience when your VC is hoping to write the next $20 million check.