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Gradient X Snags Exec From OpenX

socalTECH

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. He was at Overture before it was acquired by Yahoo.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

My fund – at $200 million – is the largest in Southern California. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. You don’t have the founders of eBay, LinkedIn, Salesforce.com and Yahoo!

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The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

End users don’t care about the technical details anyway, so there has been some interesting work on standards for social activity streams and activity stream aggregation. which has already been adopted by Facebook, MySpace, Windows Live, and Opera and many others with Google and Yahoo! The standard to watch is activity strea.ms

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