socalTECH

APRIL 20, 2010

Los Angeles-based Rubicon Project , the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand. Tags: revv automation publishing advertising project rubicon.

Product 133

Product Clearstone Advertising Demand 133

socalTECH

APRIL 14, 2010

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. product allows publishers to gain transparency on the level of geographic region, partner, site, and price. Tags: rubicon project advertising publishing online network saas. READ MORE>>.

Product 140

Product Clearstone SaaS Advertising 140

Both Sides of the Table

JULY 1, 2010

Incubated by Clearstone Ventures in 2008. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Site launched in October and CEO stated ad impressions are increasing ~200% month; now at 15 billion impressions/day.

Zag 248

Zag Truecar Venture Capital CarsDirect 248