Advertising Company GRP Partners Technical Review 
socalTECH
JULY 8, 2013
If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). What is Gradient X?
Both Sides of the Table
NOVEMBER 22, 2009
The topic of whether in-stream advertising has heated up. I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. GRP Partners invested in GoTo.com which rebranded as Overture.
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socalTECH
MARCH 22, 2011
Santa Barbara-based RingRevenue , the pay-per-call technology provider, says today that it has been seeing gains in the financial services industry with its platform. The firm said companies like Progrexion Marketing--which markets the credit repair product Lexington Law--has been seeing success with pay-per-call using its products.
Both Sides of the Table
MARCH 30, 2010
I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). I’ll explain in detail below. What does it do?
socalTECH
DECEMBER 30, 2010
All this week, we are sharing the opinions of some of the top influencers in Southern California's high tech community. We asked the same five questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next two weeks. 2010 was very good to us.
Both Sides of the Table
OCTOBER 29, 2009
Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? Advertising is great.
Tech Zulu Event
JUNE 28, 2012
He kicked off the fest with his opening keynote, saying LA is a unique city of mash-ups, where tech, startups and entertainment – plus creativity, cultures, and passion – mix with successful results. Panels were based at hubs including Leadership, Branding / Advertising, Social Media, Entrepreneurs, Community and more.
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