How Mobile Is Changing Oversee's Business, With Debra Domeyer
socalTECH
MARCH 21, 2013
We're doing targeted advertising, including ads hypertargeted based on geolocation, and also doing local search on specific devices. With app marketing, instead of an advertisement, we're showing and application ad to mobile users. We're very big in the Agile framework. It's not strictly cost-per-click ads anymore.
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