I Just Invested in @Burstly, a Mobile Ad Management Company
Both Sides of the Table
MARCH 30, 2010
As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis).
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