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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

Advertising

Advertising Invest RSS CPC

Africa’s Largest and Fastest Growing Social Network | Interview with LAGbook’s Chidi Nwaogu

Tech Zulu Event

SEPTEMBER 4, 2012

We also raised fund for CPC advertising, which doubled sign-ups. We attract over 100,000 new members every month, and if there is any local competition from other African-born social networks, it will only fizzle out in little or no time. At LAGbook, we rake in revenue through online advertising.

Social Network

Social Network Networking Advertising Startup

Advertising Wants to be Measurable – An Investment Thesis

Africa’s Largest and Fastest Growing Social Network | Interview with LAGbook’s Chidi Nwaogu

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