article thumbnail

Gradient X Snags Exec From OpenX

socalTECH

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire.

OpenX 223
article thumbnail

How Chinese Startup Tradesparq Is Looking To Grow In SoCal

socalTECH

In what is a fairly unusual move, last week, Tradesparq (www.tradesparq.com), a Chinese startup in the area of B2B trade information, said it was planning on setting up its operations here in Southern California, as part of an expansion and scaling of the company. Our CTO is mainland Chinese, but was educated here.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

We're doing targeted advertising, including ads hypertargeted based on geolocation, and also doing local search on specific devices. With app marketing, instead of an advertisement, we're showing and application ad to mobile users. The punchline is, we're implementing new ways to monetize mobile devices, base don time and location.

Mobile 224
article thumbnail

Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? He has 20 years’ experience as CTO. He has been the CTO for several start-ups, most notably eHarmony.

article thumbnail

NDA Stealth Mode and Sharing Your Startup Concept

SoCal CTO

Startups that come to me and ask me to sign an NDA in order to get Free Startup CTO Consulting really are missing it. "We are doing something in mobile advertising." The Top Five Reasons Entrepreneurs Should Learn About IP Law What Can a Well Drafted Contract Do For Your Company? " Ummm. "Good luck with that."

Startup 211
article thumbnail

NDA Stealth Mode and Sharing Your Startup Concept

SoCal CTO

Startups that come to me and ask me to sign an NDA in order to get Free Startup CTO Consulting really are missing it. "We are doing something in mobile advertising." The Top Five Reasons Entrepreneurs Should Learn About IP Law What Can a Well Drafted Contract Do For Your Company? " Ummm. "Good luck with that."

Startup 198