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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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Mark Suster, Nely Galan to Keynote Silicon Beach Fest

Tech Zulu Event

Mark Suster of GRP Partners and Launchpad was confirmed to keynote along with Nely Galan of Galan Entertainment, the first Latina president of Telemundo. June 17: Silicon Beach Fest: Pasadena Day , Hosted by Idealab. Silicon Beach Fest takes place June 19-22, 2013 in Santa Monica.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

He didn’t tell it in the video but, ever the entrepreneur, Scott started a business to take couples up on a “mile high club&# flight on airplanes as a way of getting all of his miles logged to get his next class of airplane license that required a certain number of hours logged. It’s part of what makes him so likable.

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Silicon Beach Fest Celebrates Tech Startups and Hollywood in LA | Pics, Highlights and What’s Next!

Tech Zulu Event

Panels were based at hubs including Leadership, Branding / Advertising, Social Media, Entrepreneurs, Community and more. RT @OEInnovation #SBF why I live in #LA: intersection of #beach #tech #entrepreneur #entertainment. & Thanks to all of my old & new friends for making it so rich with optimism, expertise, & wisdom.