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Ad.ly Confirms Funding

socalTECH

Los Angeles-based social, celebrity advertising startup Adly confirmed the company''s recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. The firm disclosed the funding last week. adly venture capital funding social celebrity advertising'

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Ad.ly Responds To Twitter Ad Ban

socalTECH

Los Angeles-based Twitter advertising firm Ad.ly , which appears to have been caught this morning by Twitter's declaration that it would no longer allow third party advertising in Twitter streams, has responded to the announcement. Tags: advertising tweet twitter ad.ly READ MORE>>.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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Gradient X Finds $3.75M For New Mobile Ad Play

socalTECH

A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.

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Burstly Snags $1.8M For Mobile Ad Tools

socalTECH

in a venture funding. The funding round came from GRP Partners and Rincon Ventures. Mark Suster at GRP lead the firm's investment, with Jim Andelman heading up Rincon's involvement. As part of the investment, Burstly said that it is opening up access to its advertising tools and exiting beta for its product.

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Ad.ly Gets $500K In Seed Funding

socalTECH

Los Angeles-based Ad.ly , which is developing an in-stream, advertising platform for Twitter, has raised $500,000 in a funding round. The round came from GRP Partners. GRP's Mark Suster sits on the firm's board. has performed very well," Suster told socalTECH, saying that the round was a seed round.

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Burstly Adds SoftBank, Founder Collective

socalTECH

Los Angeles-based Burstly , the mobile ad management firm run by Evan Rifkin, said this week that it has added SoftBank Capital and Founder Collective to its Series A funding round. investment from Rincon Venture Partners and GRP Partners. Tags: burstly softbank mobile advertising venture capital. READ MORE>>.