Advertising Google IP UCLA 
SoCal CTO
MAY 15, 2009
Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? He has been an instructor in UCLA Extension for 9 years, and is a frequent contributor to various online publications.
socalTECH
JANUARY 14, 2011
For example, if you see a TV spot for Toyota, and then Google it, or you see a display ad on CNN and then open up a tab in your browser, talk about it on Facebook, or even walk into the dealership, we're able to quantify, very specifically, what combination of what kinds of media drove that sale and how that activity interacted with each other.
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