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Building A Dream Team For Mobile Advertising, with Gradient X

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If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). What is Gradient X?

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Ad.ly Confirms Funding

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Los Angeles-based social, celebrity advertising startup Adly confirmed the company''s recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. adly venture capital funding social celebrity advertising' The firm disclosed the funding last week. READ MORE>>.

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GumGum Bolsters Advisors

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Los Angeles-based GumGum , which provides an in-image advertising platform for publishers, said Friday that it has added Ryan Schinman, CEO of Platinum Rye Entertainment, to its advisory board. GumGum said the addition of Schinman will help its strategic growth plans. gumgum executive advertising entertainment hollywood'

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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Bolstering the Partner Ranks at GRP

Both Sides of the Table

It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. This is exactly the brand that GRP Partners wants to embody.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). So what about the ad management business excites me? Enter Burstly.

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Interview with Evan Rifkin, Burstly

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in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Mark Suster lead GRP's investment in the firm, and Jim Andelman led Rincon's investment. Evan Rifkin: Basically, we are an open and free ad management platform. Our space is pretty young.

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