socalTECH

FEBRUARY 7, 2013

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. READ MORE>>.

OpenX 223

OpenX CTO Hire GRP Partners CIO 223

socalTECH

JUNE 27, 2013

Santa Monica-based Gradient X , the programmatic mobile advertising startup backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, Walter Kortschak (Summit Capital), and Mark Suster, said today that it has exited its beta. READ MORE>>.

GRP Partners 168

GRP Partners OpenX Santa Monica Advertising 168

socalTECH

JULY 31, 2013

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. The startup, which is backed by Upfront Ventures (which also just went through a renaming effort, from GRP Partners), did not say exactly why it decided to rename itself. READ MORE>>.

GRP Partners 168

GRP Partners Santa Monica Startup Advertising 168

socalTECH

JANUARY 10, 2012

Santa Barbara-based RinvRevenue , the provider of pay-per-call marketing technology, said today that it has partnered with mobile ad network firm Tapjoy. The two said they partnership will deliver advertisers with more customers through inbound calls. Financial details of the partnership were not announced. Shaw Ventures.

Mobile 182

Mobile Networking GRP Partners Santa Barbara 182

socalTECH

FEBRUARY 15, 2011

Santa Barbara-based RingRevenue , which provides pay-per-call tracking technology, has partnered with marketing and lead generation firm DoublePositive Marketing Group , the firms said today. The partnership allows DoublePositive to include phone numbers in advertisements, and track responses to those different inbound calls.

GRP Partners 154

GRP Partners Santa Barbara Education Advertising 154

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

JUNE 4, 2010

investment from Rincon Venture Partners and GRP Partners. Burstly is developing a free ad management platform for the mobile phone market, and specifically the iPhone and Android operating systems. Tags: burstly softbank mobile advertising venture capital. Burstly recently announced a $1.8M READ MORE>>.

GRP Partners 169

GRP Partners Venture Capital Mobile Advertising 169

socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M The company's technology allows search marketers to automatically create more relevant search ads, which result in a better response rate than a standard generic ad. READ MORE>>.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

JANUARY 28, 2010

Santa Barbara-based RingRevenue , the pay-per-call technology firm headed by Jason Spievak, is powering a new direct reponse marketer, As Seen Anywhere , also based in Santa Barbara, the two firms said today. According to the firms, As Seen Anywhere will provide multi-channel, pay-for-performance advertising. READ MORE>>.

Santa Barbara 153

Santa Barbara GRP Partners Social Media Advertising 153

socalTECH

MAY 1, 2012

Santa Barbara-based RingRevenue , the provider of pay-per-call technology used by affiliate marketers to track conversions, looks to be in growth mode, with the firm nearly doubling its staff over the last four months. RingRevenue is backed by GRP Partners and Rincon Venture Partners. READ MORE>>.

GRP Partners 170

GRP Partners Santa Barbara Marketing Technology 170

socalTECH

MARCH 22, 2011

The firm said companies like Progrexion Marketing--which markets the credit repair product Lexington Law--has been seeing success with pay-per-call using its products. RingRevenue is venture backed by GRP Partners and Rincon Venture Partners. READ MORE>>.

Services 189

Services GRP Partners Santa Barbara Technical Review 189

Both Sides of the Table

MARCH 12, 2013

It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? Advertising is great.

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

DECEMBER 30, 2010

2) Advertising in the Facebook ecosystem. Facebook now accounts for a staggering 25% of all display impressions (up from 9% last year), and Facebook and its advertisers are finally beginning to understand how to leverage the platform's unique capabilities. 3) Cloud computing offerings as an enabler to lean startups. There are lots.

Technical Review 160

Technical Review Southern California Cloud Computing Venture Capital 160

Both Sides of the Table

AUGUST 1, 2010

Many (Union Square Ventures, Foundry Group, True Ventures, GRP Partners, Mike Hirshland at Polaris Ventures) do it the right way – we treat it as a normal investment and we don’t have a “options&# strategy with our investment. and (Is There Really a Signaling Problem with VC Seed Funding?).

Seed Funding 298

Seed Funding Funding Venture Capital GRP Partners 298

socalTECH

APRIL 1, 2010

in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Mark Suster lead GRP's investment in the firm, and Jim Andelman led Rincon's investment. You have advertising networks and mediation players, but you don't really have an ad management platform like ours. READ MORE>>.

Startup 164

Startup Platform Advertising GRP Partners 164

Both Sides of the Table

JULY 1, 2010

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. And it carries no inventory. a fbFund winner. Current round: $4.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

MARCH 30, 2010

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). I don’t intend either, Burstly has respectable and strong competition.

Mobile 282

Mobile Invest Company Companies 282

Both Sides of the Table

JULY 16, 2010

The VC industry grew dramatically as a result of the Internet bubble - Before the Internet bubble the people who invested in VC funds (called LPs or Limited Partners) put about $50 billion into the industry and by 2001 this had grown precipitously to around $250 billion. What accelerated this was the collapse of the public stock markets.

Venture Capital 311

Venture Capital Startup Seed Funding Rustic Canyon 311

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

SoCal CTO

JUNE 9, 2010

"Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 It's time to retire the following phrases. Through advertising or direct sales, these sites harvest intent. If you can just be friendly enough and get your users to party with you, the rest is really easy. Enjoyed this post? The Application.

Startup 248

Startup Venture Capital Conference Social Media 248

socalTECH

FEBRUARY 9, 2009

We brought together Peter Cowen of Groundwork Equity , Mark Suster of GRP Partners , Rick Smith of Crosscut Ventures , and Richard Yen of Saban Ventures -- all of who will be on the judging panel for the Tech Coast Angel's Fast Pitch on February 24th, to give us a their hints and tips about pitching to venture capitalists.

Tech Coast Angels 100

Tech Coast Angels Ideas Entrepreneur Invest 100

SoCal Delicious

MARCH 1, 2010

Mark Suster, a partner at GRP Partners in Los Angeles, spoke with Fastcompany.com about what makes L.A.s is the second largest designated market area (DMA) in the country, so youre starting with a natural talent pool of very interesting people, and also, a market from which to sell your goods and services into.

Los Angeles 50

Los Angeles Company Companies Angel 50

Tech Zulu Event

SEPTEMBER 24, 2010

Mark Suster , GRP Partners. InVenture has created a market for "micro venture capital," whereby everyday investors can provide expansion capital to developing businesses. Endeavor's partners, advertisers, and publishers will reap the rewards of the company's long-standing industry relationships.

Social Media 60

Social Media Technical Review Tech Coast Angels Venture Capital 60

Tech Zulu Event

SEPTEMBER 20, 2010

Mark Suster , GRP Partners. InVenture has created a market for "micro venture capital," whereby everyday investors can provide expansion capital to developing businesses. Endeavor's partners, advertisers, and publishers will reap the rewards of the company's long-standing industry relationships.

Social Media 71

Social Media Technical Review Mixergy Tech Coast Angels 71

Both Sides of the Table

FEBRUARY 15, 2011

If you are talented, of course, you can get funded in any region with enough venture capital and obviously in markets outside of the Valley it is easier to get noticed and get access. Every developer, biz dev person, marketeer or sales rep on your team will be surrounded by scores of companies calling them like Sirens to switch teams.

Venture Capital 313

Venture Capital Southern California Google Startup 313

Both Sides of the Table

JULY 10, 2011

Today I’m announcing that GRP Partners is doubling down on the Twitter ecosystem by investing in DataSift , a company who provides a real-time data platform and tools to third-party developers and corporations. Some will cite my investment two years ago in social-media advertising company Ad.ly

Platform 307

Platform News Startup Invest 307