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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). What is Gradient X?

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YieldMetrics Becomes Adomic

socalTECH

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. The startup, which is backed by Upfront Ventures (which also just went through a renaming effort, from GRP Partners), did not say exactly why it decided to rename itself. READ MORE>>.

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Ad.ly Confirms Funding

socalTECH

Los Angeles-based social, celebrity advertising startup Adly confirmed the company''s recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. adly venture capital funding social celebrity advertising' The firm disclosed the funding last week. READ MORE>>.

Funding 170
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable.

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Mark Suster, Nely Galan to Keynote Silicon Beach Fest

Tech Zulu Event

Silicon Beach Fest is gearing up to showcase the most promising startups and visionaries from across LA’s growing startup entertainment ecosystem. Mark Suster of GRP Partners and Launchpad was confirmed to keynote along with Nely Galan of Galan Entertainment, the first Latina president of Telemundo.

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Top 29 Startup Posts May 2010

SoCal CTO

Continuing my series of posts that I’ve been collecting that live at the intersection of Startups and being a Startup CTO : Startup CTO Top 30 Posts for April 16 Great Startup Posts from March here are the top posts from May 2010. Now, thanks to social media, you don't have to outspend. It is to out friend.

Startup 248
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Southern California Investments On Uptick, Totals $686.5M For Q1

socalTECH

for the quarter, up from both Q4 of last year as well as the comparable Q1 quarter in 2009, according to the latest numbers from PricewaterhouseCoopers and the NVCA. in Q1, up from $588.033M tallied by the report in Q4 of 2009, and up significantly from the $320.2M Media and Entertainment was at $55.5M