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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). What is Gradient X?

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? Advertising is great.

Ideas 286
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). What does it do? it has built in iPad support from Day 1. Now, the details … 1.

Mobile 282
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What’s Really Going on in the VC Industry? What Does it Mean for Startups?

Both Sides of the Table

side note: our last fund at GRP Partners is currently ranked as the 5th best performing fund of the year 2000. You don’t need to buy expensive software – there are free open source solutions for nearly everything. Revenue must come from a primary source (as opposed to advertising or other third party sources).

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Silicon Beach Fest Celebrates Tech Startups and Hollywood in LA | Pics, Highlights and What’s Next!

Tech Zulu Event

Panels were based at hubs including Leadership, Branding / Advertising, Social Media, Entrepreneurs, Community and more. Code Monkey Hackathon song (VIDEO ABOVE). Due to overwhelming support of everyone asking “When’s the next SBF!” Examiner: Silicon Beach Fest Showcases Innovation. Kindling’s: L.A.

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StartupDemo Was a Huge Success!

Tech Zulu Event

Mark Suster , GRP Partners. The nearly 300 members of TCA collaborate with each other on due diligence and then make individual decisions regarding potential investments. Endeavor's partners, advertisers, and publishers will reap the rewards of the company's long-standing industry relationships.

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TechZulu Live from StartupDemo

Tech Zulu Event

Mark Suster , GRP Partners. The nearly 300 members of TCA collaborate with each other on due diligence and then make individual decisions regarding potential investments. Endeavor's partners, advertisers, and publishers will reap the rewards of the company's long-standing industry relationships.