socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. The company was founded in 2001, as Findology Interactive Media.

Advertising 203

Advertising Startup Google Commerce 203

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

MAY 4, 2010

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. It’s clear that many companies are going to need to understand “authority&# in the social media era. That seems to be the case for lots of AOL / Yahoo! They’ve had a total of 12 deals that have IPO’d.

Clearstone 236

Clearstone Venture Capital ReachLocal Google 236