class-readers 
Berkonomics
AUGUST 2, 2018
This week, we continue our series on marketing and positioning. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. Email readers, continue here…] WalMart is known for lowest prices, often for identical merchandise found in other stores for more.
Berkonomics
JULY 19, 2011
In the early eighties, IBM helped the PC become a tool of the office, and the product crossed over from use by early adopters to the mass market. Many other PC vendors flooded the market, including an uncounted number of “white box” manufacturers who created systems out of components imported from Asia. Email readers, continue here.]
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Both Sides of the Table
JANUARY 14, 2014
But my specific point is that while everybody is busy telling you that “kids don’t use email” or “email is dead” I have actual data from portfolio company CEO’s showing the efficacy of email as a communication and marketing channel. The key is understanding the nuance. PHONE CALLS. Enter phone calls.
socalTECH
JUNE 15, 2011
For our readers who haven't yet heard of your company, what's the idea behind StarGreetz? Whether those meetings are with brands, with celebrities, or entertainment managers, by being in one of those three markets you have a presence that is hard to get in many other cities. Finally, what are the next steps for the company?
Both Sides of the Table
MAY 7, 2011
Background: Joel Spolsky studied Computer Science at Yale University (class of 1991). The important lesson in order to gain market share was that in order for new users to try Microsoft Excel, they had to be able to work with the files their coworkers were creating. Marketing materials. What did you learn at Juno?
Expert insights. Personalized for you.
226 
Let's personalize your content