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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market. The company is privately held and has received no venture funding to date.

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Interview with Jay Samit, SVnetwork

socalTECH

Earlier this month, Los Angeles-based SVnetwork (www.svnetwork.com) announced the launch of a new, Internet advertising network. We recently spoke with CEO Jay Samit , as we wanted to understand what the company was up to nowadays, why it decided to change its name, and how it sees itself fitting into the Internet advertising industry.

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Digital LA: Branded Entertainment Panel Live!

Tech Zulu Event

They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment. Partnered with YouTube stars to create branded videos to promote Limitless movie. What advertisers brands are looking for: targeting demos, branding, stats. Scheduled speakers include.

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Why I’m Doubling Down on the Twitter Ecosystem

Both Sides of the Table

Some will cite my investment two years ago in social-media advertising company Ad.ly Real-time information drives decisions about marketing spend on movie releases. But the applications are limitless. Real time + location equals marketing opportunity. Twitter = amazing business & marketing engine for companies.

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