socalTECH

JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. READ MORE>>.

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socalTECH

FEBRUARY 24, 2015

Los Angeles-based online advertising technology developer and marketplace operator OpenX is reporting a win this morning with Major League Gaming (MLG), saying that MLG has selected the company as its exclusive provider of ad serving and monetization of its digital media advertising. READ MORE>>.

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OpenX Advertising Los Angeles Platform 100

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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Advertising Mobile OpenX Software Review 253

socalTECH

AUGUST 29, 2016

Los Angeles-based OpenX , the programmatic advertising marketplace operator, said this morning that it has extended a partnership with Meredith Local Media Group. The two said the expansion covers both desktop and mobile peroperties for Meredith Local. Meredith has 17 owned or operated television stations across the U.S.,

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socalTECH

JUNE 13, 2011

Los Angeles-based OpenX , the developer of ad serving software and operator of an online advertising marketplace, has expanded into Japan, the firm said today. OpenX said it has launched the OpenX Market Japan, in a deal with Japanese media rep firm Cyber communications inc (cci). Global Investment, Inc.,

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OpenX Advertising Los Angeles Media 133

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced.

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socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

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