Advertising Paid Search SoCalTech Venture Capital 
socalTECH
NOVEMBER 11, 2010
Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M The round was led by Rincon Ventures, and also included IA Ventures, Momentum Ventures, Accelerator Ventures, and angels. READ MORE>>.
socalTECH
MARCH 6, 2014
Paid search advertising , invented at Goto.com --a spinout of Idealab--which was later acquired by Yahoo for $1.63 billion and became Yahoo Search Marketing. million in venture capital into one of the biggest semiconductor companies in the world.
socalTECH
NOVEMBER 14, 2019
in a funding led by Orange County's Okapi Venture Capitalis looking to help direct to consumer brands use better data to direct their marketing and other efforts. That was very helpful, in that it got us on the radar for a lot of Southern California venture capital firms.
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