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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per click (CPC).

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The Trade Desk, Acquisio Partner

socalTECH

Ventura-based The Trade Desk , the new online ad exchange firm headed by former AdECN founder Jeff Green , is announcing today that it has partnered with Acquisio , a PPC management software provider. Acquisio said it manages more than $450M in ad spending for such firms as Yellow Pages Group, SEO Inc. and other firms. READ MORE>>.

PPC 165
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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Search engine marketing is simply buying advertising for your business from Google or another search engine company. This is NOT the same as Search Engine Optimization (SEO). In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC).

SEM 90
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Interview with Dan Yomtobian, Scour

socalTECH

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Users can vote for relevancy of results, and over time, the non-relevant information or SEO moves down below the line. What's the business model behind the site--it looks like this is advertising driven?

PPC 113
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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Techniques include search engine optimization (SEO) and paid result placement. Pay per click (PPC). This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. Search engine marketing (SEM). Viral marketing.

SEM 95
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Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Techniques include search engine optimization (SEO) and paid result placement. Pay per click (PPC). This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. Search engine marketing (SEM). Streaming video.