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Covario Targets Mobile Web Sites

socalTECH

According to the firm, its new product--Mobile COntent Optimizer--helps advertisers create mobile-friendly web sites. The firm said the software can take an advertiser's existing website content, and place it into a template for all major mobile devices, including the BlackBerry and Apple iPhone. READ MORE>>.

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How to Start a Podcast

Tech.Co

Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021. There are two main ways to get your own RSS feed.

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Meet Martha Harper, The Social Entrepreneur Who Perfected The Franchise Business Model

InfoChachkie

She lowered their risk of failure by providing them with quality products, training, and advertising materials, all under the Harper Method brand name. In doing so, Martha created the template for the modern franchise. Rather than hire them as employees, she encouraged them to open their own salons. Martha’s Legacy Lives On.

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This Week in VC with Farb Nivi, Founder of Grockit

Both Sides of the Table

But we had a great chance to talk about the recent moves that Twitter has made to “plug holes” and changing its “TOS” on advertising. I don’t do advertising on my blog, but I thought it was worth mentioning Ryan in particular because he has an alternate model for doing a startup. They sponsor TWiVC. MetaMarkets.

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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency. Clients use our templates for things like sales sheets.

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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

Prices are soaring in the beachfront communities tech types favor, and rents in these. Prices have gone up dramatically on this beachfront strip. Venices median home price in the first eight months of 2012 broke the $1 million barrier, rising to $1,012,000 from $899,000 in the first eight months of 2011. Derek Wooden.

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Frank Addantes FounderBlog: Startup 3.0: Internet advertising is good. No, it’s bad. Oh wait… it IS good!

Frank Addante

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Internet advertising is good. L90 was the premier advertising network on the Internet.