Remove Advertising Remove SEM Remove Social Network Remove Technology
article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

article thumbnail

Freelancers Are The New Entrepreneurs For Services

Startup Professionals Musings

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Now some never see the people they support, but are experts on the technology involved. Administrative specialists.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. That’s a burn rate of at least $10K per month that can be eliminated if you are handy with computers and Quickbooks.

Startup 102
article thumbnail

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household. Primarily targets SMBs.

article thumbnail

Entrepreneurs Can Thrive on Services or Products

Startup Professionals Musings

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Now some never see the people they support, but are experts on the technology involved. Administrative specialists.

article thumbnail

You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. That’s a burn rate of at least $10K per month that can be eliminated if you are handy with computers and Quickbooks.

article thumbnail

Entrepreneurs can be Specialists or Generalists

Startup Professionals Musings

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Now some never see the people they support, but are experts on the technology involved. Administrative specialists.