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The Changing Venture Landscape

Both Sides of the Table

At Upfront we have always done 40% of our investing in Greater Los Angeles and it’s precisely for this reason. .” * I first wrote about the changes to the Venture Capital ecosystem 10 years ago and this still serves as a good primer of how we arrived at 2011, a decade on from the Web 1.0 dot-com bonanza. there are many other great firms here.