socalTECH

DECEMBER 20, 2016

Los Angeles-based programmatic advertising marketplace operator OpenX announced late Monday that it has opened up a new office in Japan, where it says it has moved into larger office space, and added account management, sales engineering, technical implementation, technical support and yield management resources. READ MORE>>.

OpenX 100

OpenX Technical Support Advertising Resource 100

socalTECH

JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. Financial details of the link were not announced.

OpenX 153

OpenX Advertising Woodland Hills Technology 153

socalTECH

FEBRUARY 24, 2014

European advertising platform developer Adform said today that it has set up a new sales and support office in Los Angeles, as it looks to expand into the United States. based clients access to its programmatic platform. based clients access to its programmatic platform. READ MORE>>.

OpenX 159

OpenX Advertising Platform Los Angeles 159

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). READ MORE>>.

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

APRIL 1, 2010

Earlier this week, Los Angeles-based Burstly (www.burstly.com) announced that it had raised $1.8M in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Evan Rifkin: Basically, we are an open and free ad management platform. Our space is pretty young.

Startup 164

Startup Platform Advertising GRP Partners 164

Both Sides of the Table

JUNE 12, 2010

Private, flash sales site focused on apparel goods (women, men and children). Business model: Premium brands offer select goods (often excess inventory) for sale at 40%-70% discounts; consumers need to be invited by existing member or via application to participate in private sales; HauteLook collects percentage of gross sale.

Venture Capital 217

Venture Capital Capital Metrics Competition 217