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Soothe Picks Up $35M More For On Demand Massage Service

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Los Angeles-based on-demand, massage service Soothe has raised another $35M in funding to expand its service into more cities, the company said on Thursday. The funding came from the Riverside Company. The company offers up flat rate pricing on massages, starting at $99.00 for a 60 minute massage. READ MORE>>.

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Rustic Canyon Backs Social Shopping Site

socalTECH

Los Angeles-based venture capital firm Rustic Canyon is the lead investor in a round of funding from a social shopping site out of Y Combinator. According to Mertado , a social shopping service which links users with home and kitchen products via Facebook said Wednesday that it has raised $2.3M in a Series A round.