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ServiceTitan is LA’s least likely contender to be the next billion-dollar startup

TechCrunch LA

seems like an unlikely place to grow one of the next billion-dollar startups in the booming Los Angeles tech ecosystem. But it’s here in the (other) Valley’s southernmost edge that investors have found a startup they consider to be the next potential billion-dollar “unicorn” that will come out of Los Angeles.

Glendale 271
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Does a VCs Culture Really Matter? The Upfront Story

Both Sides of the Table

Historically we were near Beverly Hills in Los Angeles and throughout the 1990s and early 2000s this was fine since there was not strong locus in LA with some great deals in Pasadena, downtown, San Fernando Valley as well as on the Westside in Santa Monica. Also, many of our deals were in NYC, Chicago, San Francisco or London.