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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. Mobile traffic consumption is rising dramatically and everybody expects it to become the major commerce platform of the future. Optimization technology is not new.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Competes with HauteLook , RueLaLa (sub of GSI Commerce) , Billion Dollar Babes , ideeli , Glam List. Greycroft is an early-stage VC. I would also note that they claim 2.1