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ntro Makes Major Update To Social Discovery App

socalTECH

Los Angeles-based ntro , the mobile social networking and discovery application developer founded by former Pandemic Studios founder Josh Resnick, has updated the firm's app, as the company looks to make a big splash at SXSW.

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HipGeo Adds Video Support To Mobile App

socalTECH

Fullerton-based HipGeo , the location-based application developer co-founded by Scott Daniel, Jeff Kunzleman and Richard Rygg, has debuted a new mobile app, the company said this morning, which now supports video in its location-based streams. HipGeo is backed by Mora Ventures. READ MORE>>.

Mobile 133
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TechZulu Live to Premiere "TZLaw" at 5:15 p.m. PT Thursday, October 7, with IP Attorney Denise Grayson of "The Social Network"

Tech Zulu Event

PT as they kick off the new weekly tech law show "TechZulu Law" with a discussion with IP attorney Denise Grayson, who portrays the attorney of Eduardo Saverin in the film about the early days of Facebook, "The Social Network.". Tech Law Tip of the Week: explanation of a frequently-asked IP law question for tech companies.

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Interview with Ian Swanson, Sometrics

socalTECH

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. We're the first company to close the loop on ads.

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Interview with Sometrics, Ian Swanson

socalTECH

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. We're the first company to close the loop on ads.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. Traditional media companies published their stories on the web. So PPC (pay-per-click) advertising on social networks has performed poorly to date.

Ideas 286
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Creator…Know Thine Users! | Making Apps the Markets Want

Tech Zulu Event

User Role Examples: UR – Sally Jennings: Sally is a 25 year-old account representative working for an Austin, Texas start-up company. Sally Jennings is looking for a new check-in experience, one that allows her to notify all of her social networks at the same time. I’ll continue that in our User Story.