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APRIL 10, 2010

is integrated with the content while being specifically denoted as an ad. So the ad appears wherever content is consumed. It also means that the publisher (person writing the status update) can share in the monetization. Often these were things that would make Salesforce more competitive vis-a-vis Oracle and Microsoft.

Acquisition 287

Acquisition Develop Development Conference 287

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MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. Enter Burstly. I like that.

Mobile 282

Mobile Invest Company Companies 282

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OCTOBER 29, 2009

Turns out everybody likes to produce content and take part in the “conversation.&# Massive uptake of user-generated content including blogs (e.g. Wordpress), video (YouTube), pictures (Flickr), review sites (Yelp) and collaborative content (Wikipedia). If we continue our success we will have strong competition.

Ideas 286

Ideas Advertising Google Technical Review 286