Application development Content Entertainment Screening 
socalTECH
AUGUST 1, 2012
Burbank-based Magic Ruby , a new service aimed at the social television segment, said today that it has launched to help provide revenue for advertisers, content creators, distributors, and app developers. The service said it is a business unit of Second Screen Solutions, and is backed by Technicolor.
Both Sides of the Table
MAY 19, 2010
Interesting that Booyah is led by a former game producer, Keith Lee, who formerly launched very large products for Blizzard Entertainment. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. It seems to be geared on a “Monopoly” style game.
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