Interview with Evan Rifkin, Burstly
socalTECH
APRIL 1, 2010
We're very similar to OpenX, from the standpoint of ad management tools, in that we also have built in a marketplace and also allow you to go direct to advertisers. Had it now been for the application ecosystem that developed, and had someone not bridged the fragmentation in the mobile market, we wouldn't have started the company.
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