socalTECH

APRIL 1, 2010

Our main differentiation from what's out there now in the mobile area, is we allow developers to target their audience segment however they want, whether that is by time of day, by campaign, and we also turn control over to application developers, so they can transparently see and target their ads, to a greater degree.

Startup 164

Startup Platform Advertising GRP Partners 164

Both Sides of the Table

FEBRUARY 17, 2010

And being gateways to the customer they naturally extracted their pound of flesh from mobile application developers. So Apple has encouraged application developers to set loose building apps. We now have a couple of hundred thousand applications developed. Should you now hire Android developers?

Brentwood 326

Brentwood Mobile Google Web 326

Both Sides of the Table

APRIL 10, 2010

We didn’t have the resources to do it all. Specifically we encouraged vertical applications like financial services and healthcare. At Chirp I would say, “Look, there are times we’re going to build functionality that conflicts with what an application developer has built.

Acquisition 287

Acquisition Develop Development Conference 287