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RealGifts Targets Facebook Monetization

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San Diego-based RealGifts has a new take on earning dollars from Facebook applications: allowing users to purchase real, tangible items from the popular social networking site. RealGifts is one of nearly 600 startups competing for funding from Facebook's fbFund, the $10M seed fund run by the Founders Fund and Accel Partners.

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It’s Morning in Venture Capital

Both Sides of the Table

There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.

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Interview with Ian Swanson, Sometrics

socalTECH

To gain some insight into the area, we spoke with Ian Swanson, one of the founders of Sometrics (www.sometrics.com), which develops software to gather information on social media and optimize advertising. We also just recently launched a standard API, which allows any social networking site to use our analytics code.

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Interview with Sometrics, Ian Swanson

socalTECH

To gain some insight into the area, we spoke with Ian Swanson, one of the founders of Sometrics (www.sometrics.com), which develops software to gather information on social media and optimize advertising. We also just recently launched a standard API, which allows any social networking site to use our analytics code.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

My firm GRP Partners recently funded a young LA based company named Ad.Ly People mistook the fact that these text advertisements worked in Google to say they would work in social networks. So PPC (pay-per-click) advertising on social networks has performed poorly to date. Just ask MySpace.

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