socalTECH

SEPTEMBER 23, 2008

What's the idea behind Sometrics? To better understand the audiences using applications, we built out an analytics system a little over a year ago. We just recently started rolling out ad-related products, like Ad Manager, which is like Google's ad manager with baked-in social targeting. What do you mean by social targeting?

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

What's the idea behind Sometrics? To better understand the audiences using applications, we built out an analytics system a little over a year ago. We just recently started rolling out ad-related products, like Ad Manager, which is like Google's ad manager with baked-in social targeting. What do you mean by social targeting?

Social Media 100

Social Media Advertising Social Network Userplane 100

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. A decade ago the idea of even watching video online would have been laughable. THAT is disruption.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347