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Creator…Know Thine Users! | Making Apps the Markets Want

Tech Zulu Event

So far, I’ve covered how to decide which type of app you’re looking to create and how to use your market research to decide what features you want your app to have. one type of user may only be interested in check-ins, while another may be interested in creating new spots within your application.

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Interview with Hamilton Chan, PaperLinks

socalTECH

Hamilton Chan is founder of Los Angeles-based PaperLinks (www.paperlinks.com), a new startup which is developing mobile applications which take advantage of QR codes--the 3D barcodes which are cropping up everywhere--to help users marketers go beyond just linking those codes to web pages, but also to power social applications.

Startup 233
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. It isn’t written by them or any marketing department – so please take it for what it is. I’ll explain in detail below. Enter Burstly. I like that.

Mobile 282
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

An obvious example that comes to mind is Roger Ehrenberg, whose fund Information Arbitrage , is looking at companies in these categories. The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends. Time will tell.