Is it a Good Idea to Have Ads in Tweets?
Both Sides of the Table
OCTOBER 29, 2009
And if even 1% of users click on the ads because they’re relevant rather than on the organic search it’s a HUGE business (as you know). So PPC (pay-per-click) advertising on social networks has performed poorly to date. I was simply BLOWN AWAY by the quality of innovation by 3rd-party Twitter developers.
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